Sounder are an award winning
brand agency combining strategy,
data science and creativity to
build and re-build brands


Sounder are an award winning brand agency combining strategy, data science and creativity to build and re-build brands.

Responsible Wood
Strategy, Naming, Identity & Art Direction
Naming & Identity
Medhurst Architecture
Identity & Art Direction
Strategy, Naming & Identity
Under Cover Artist
Strategy, Identity & Art Direction
Strategy, Identity & Art Direction
Identity & Art Direction
Design Matters
Strategy, Naming & Identity
Strategy, Identity & Art Direction
Strategy, Naming & Identity
Growth Science
Strategy, Identity & Art Direction
Strategy, Naming & Identity

Sounder provides the insights, strategies, and identities that help brands uncover, articulate, and communicate their value.

Sounder combines leading data driven methodology with  emotional intelligence to create award winning brands that provide enduring competitive advantage for challenging markets.

Based in Australia, Sounder works with clients around the globe that include cultural institutions, not-for-profits, private and public corporations, lifestyle brands and tech start-ups.

Sounder’s experience encompasses every part of the branding process including strategy, naming, trade mark and identity design, and digital experience development.

Projects are carried out independently and in collaboration with leading subject experts around the world via the Attractor Network.

Follow Sounder
Contact Sounder
We’re always interested in hearing about new projects and opportunities to collaborate – feel free to get in touch.
Sounder Branding is led by Gary Schmidt.

A creative professional with over 25 years experience in design and branding, Gary has lectured on branding, typography, signs and symbols.

Throughout his career Gary has developed a proven process for brand creation and revitalisation, equally driven by logic and empathy, to uncover sustainable advantage and growth potential for brands and their owners. He is driven by the belief that creative, strategic thinking has a critical role to play in businesses’ success.

The quality of his work has been recognised extensively locally and abroad, receiving over 30 peer awarded accolades including Best Agency and Best Brand of the World for 2019/20 in the WOLDA Best Brand Awards.

© Sounder Branding